{"id":3684,"date":"2025-12-30T08:41:29","date_gmt":"2025-12-30T13:41:29","guid":{"rendered":"https:\/\/leader.net\/2025\/12\/30\/%e3%83%aa%e3%83%bc%e3%83%80%e3%83%bc%e3%81%af%e4%b8%ad%e5%b0%8f%e4%bc%81%e6%a5%ad%ef%bc%88smb%ef%bc%89%e3%81%ae%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e5%8a%9b%e3%82%92%e3%81%a9%e3%81%ae%e3%82%88\/"},"modified":"2025-12-30T08:41:29","modified_gmt":"2025-12-30T13:41:29","slug":"%e3%83%aa%e3%83%bc%e3%83%80%e3%83%bc%e3%81%af%e4%b8%ad%e5%b0%8f%e4%bc%81%e6%a5%ad%ef%bc%88smb%ef%bc%89%e3%81%ae%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e5%8a%9b%e3%82%92%e3%81%a9%e3%81%ae%e3%82%88","status":"publish","type":"post","link":"https:\/\/leader.net\/ko\/2025\/12\/30\/%e3%83%aa%e3%83%bc%e3%83%80%e3%83%bc%e3%81%af%e4%b8%ad%e5%b0%8f%e4%bc%81%e6%a5%ad%ef%bc%88smb%ef%bc%89%e3%81%ae%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e5%8a%9b%e3%82%92%e3%81%a9%e3%81%ae%e3%82%88\/","title":{"rendered":"\ub9ac\ub354\ub294 \uc911\uc18c\uae30\uc5c5(SMB)\uc758 \ube0c\ub79c\ub4dc\ub825\uc744 \uc5b4\ub5bb\uac8c \ub192\uc77c \uc218 \uc788\ub098\uc694?"},"content":{"rendered":"<h2>\ub2e4\uc74c<\/h2>\n<ul>\n<li><a href=\"#why-brand-empowerment-crm-matters\" rel=\"noopener noreferrer\" target=\"_blank\">\ube0c\ub79c\ub4dc \ud30c\uc6cc \ub9c8\ucf00\ud305\uc774 \uc911\uc694\ud55c \uc774\uc720<\/a><\/li>\n<li><a href=\"#how-leader-crm-stands-out\" rel=\"noopener noreferrer\" target=\"_blank\">\ub9ac\ub354 CRM\uc774 \uad6d\uc81c\uc801\uc778 \uc785\uc9c0\ub97c \ub2e4\uc9c0\ub294 \uc774\uc720<\/a><\/li>\n<li><a href=\"#answers-about-brand-empowerment-crm\" rel=\"noopener noreferrer\" target=\"_blank\">\ube0c\ub79c\ub4dc \uace0\uac1d \uad00\ub9ac CRM \uad00\ub828 \ub2f5\ubcc0<\/a><\/li>\n<li><a href=\"#getting-started-with-leader\" rel=\"noopener noreferrer\" target=\"_blank\">\ub9ac\ub354\uc758 \uc2dc\uc791 \ubc29\ubc95<\/a><\/li>\n<\/ul>\n<h2>\ube0c\ub79c\ub4dc \ud30c\uc6cc \ub9c8\ucf00\ud305\uc774 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n<p>\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30d1\u30ef\u30fc\u30e1\u30f3\u30c8CRM\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3001\u30c1\u30fc\u30e0\u306e\u884c\u52d5\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3059\u3079\u3066\u5358\u4e00\u306e\u76f4\u611f\u7684\u306a\u30b7\u30b9\u30c6\u30e0\u306b\u7d71\u5408\u3059\u308b\u305f\u3081\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u3084\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u3092\u6574\u7406\u3055\u308c\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u72b6\u614b\u306b\u4fdd\u3064\u3053\u3068\u3067\u3001\u7d71\u4e00\u3055\u308c\u305f\u524d\u9762\u3092\u63d0\u793a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3042\u3089\u3086\u308b\u3084\u308a\u53d6\u308a\u3092\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u3042\u308a\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u3067\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/contenu.nyc3.cdn.digitaloceanspaces.com\/journalist\/ac2f753a-6ca9-4087-b5cb-4db70843435a\/thumbnail.jpeg\" alt=\"\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306bCRM\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u7528\u3057\u3066\u5354\u529b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30c1\u30fc\u30e0\"><\/p>\n<h2>\ub9ac\ub354 CRM\uc774 \uad6d\uc81c\uc801\uc778 \uc785\uc9c0\ub97c \ub2e4\uc9c0\ub294 \uc774\uc720<\/h2>\n<ul>\n<li>\ud1b5\ud569 \uace0\uac1d \ub370\uc774\ud130 \uad00\ub9ac<\/li>\n<li>\ud6a8\uc728\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc194\ub8e8\uc158<\/li>\n<li>\uc790\ub3d9\ud654\ub41c \uce74\uc2a4\ud0c0 \ub9e4\ub2c8\uc800 \ucd94\uc801<\/li>\n<li>\uc911\uc18c\uae30\uc5c5\uc744 \uc704\ud55c \ub9de\ucda4\ud615 \uc6cc\ud06c\ud50c\ub85c\uc5b4<\/li>\n<li>\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uae30 \uc704\ud55c \ubcf4\uace0\uc11c \ubc0f \ubd84\uc11d<\/li>\n<li>\ub9ac\ubaa8\ud2b8 \ubc0f \ud558\uc774\ube0c\ub9ac\ub4dc\ub97c \uc704\ud55c \uc548\uc804\ud55c \ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4<\/li>\n<li>\uac04\ub2e8\ud55c \uc628\ubcf4\ub529 \uccb4\ud5d8\uacfc \uc0ac\uc6a9\uc790 \uc911\uc2ec\uc758 \uc778\ud130\ud398\uc774\uc2a4<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/contenu.nyc3.cdn.digitaloceanspaces.com\/journalist\/73180fee-d54c-465d-a3f9-e2ed69a6f7e4\/thumbnail.jpeg\" alt=\"\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306bCRM\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5206\u6790\u3092\u30ec\u30d3\u30e5\u30fc\u3059\u308b\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\"><\/p>\n<h2>\ube0c\ub79c\ub4dc \uace0\uac1d \uad00\ub9ac CRM \uad00\ub828 \ub2f5\ubcc0<\/h2>\n<p><strong>1. CRM\uc740 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<\/strong><br \/>\nCRM\uc744 \ud1b5\ud55c \ube0c\ub79c\ub4dc \uad00\ub9ac CRM\uc740 \uace0\uac1d \uad00\uacc4 \uad00\ub9ac \uc2dc\uc2a4\ud15c\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uacfc\uc758 \uc811\uc810\uc5d0\uc11c \uae30\uc5c5\uc758 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uac15\ud654\ud558\uace0, \uc774\ub97c \ud22c\uc601\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc911\uc18c\uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc\ud654 \ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0, \ube0c\ub79c\ub4dc \uad00\ub828 \uc774\ubca4\ud2b8\ub97c \ucd94\uc801\ud558\uc5ec \ud300 \uc804\uccb4\uac00 \ube0c\ub79c\ub4dc\uc758 \uba54\uc2dc\uc9c0\uc640 \uac00\uce58\uad00\uc5d0 \ubd80\ud569\ud558\ub294 \uac83\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n<p><strong>2. \ub9ac\ub354\ub294 \uc18c\uaddc\ubaa8 \uae30\uc5c5\uc758 \ubaa9\uc801\uc5d0 \ub9de\uac8c \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18 \ud30c\uc6cc\ud3ec\uc778\ud2b8CRM\uc744 \uc5b4\ub5a4 \uc2dd\uc73c\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub098\uc694?<\/strong><br \/>\nLEADer\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3001\u4e00\u5143\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5c65\u6b74\u3001\u30d6\u30e9\u30f3\u30c9\u4e2d\u5fc3\u306e\u5206\u6790\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5c0f\u898f\u6a21\u30c1\u30fc\u30e0\u304c\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30d1\u30ef\u30fc\u30e1\u30f3\u30c8CRM\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30bd\u30fc\u30b9\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u3001\u3042\u3089\u3086\u308b\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u304c\u4f01\u696d\u306e\u4fa1\u5024\u89b3\u3068\u76ee\u6a19\u3092\u53cd\u6620\u3059\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002\u81ea\u52d5\u5316\u3055\u308c\u305f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u30c4\u30fc\u30eb\u3001\u7d71\u5408\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306a\u3069\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u5c0f\u898f\u6a21\u30c1\u30fc\u30e0\u306f\u7c21\u5358\u306b\u5927\u304d\u306a\u6210\u679c\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/contenu.nyc3.cdn.digitaloceanspaces.com\/journalist\/3ff5b751-131a-4651-a49b-2d7e68561b79\/thumbnail.jpeg\" alt=\"\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306bCRM\u5185\u3067\u30d6\u30e9\u30f3\u30c9\u5316\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u30c1\u30fc\u30e0\"><\/p>\n<p><strong>3. \ube14\ub791\ub4dc\uc5d4\ud30c\uc6cc\uba54\uc2e0\uc800CRM\uc774 \ub354 \ub098\uc740 \ubc29\ubc95\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><br \/>\nLEADer\u304c\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30d1\u30ef\u30fc\u30e1\u30f3\u30c8CRM\u306f\u3001\u63a8\u6e2c\u3068\u91cd\u8907\u3092\u6392\u9664\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u7ba1\u7406\u3092\u7e70\u308a\u8fd4\u3057\u53ef\u80fd\u3067\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306b\u3059\u308b\u305f\u3081\u3001\u624b\u52d5\u306e\u65b9\u6cd5\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u512a\u308c\u3066\u3044\u307e\u3059\u3002\u624b\u52d5\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u3057\u3070\u3057\u3070\u4e00\u8cab\u6027\u306e\u306a\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u6a5f\u4f1a\u306e\u640d\u5931\u3001\u304a\u3088\u3073\u52b4\u529b\u306e\u7121\u99c4\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002LEADer\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u8cc7\u7523\u304c\u3059\u3050\u306b\u5229\u7528\u3067\u304d\u3001\u3059\u3079\u3066\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u8a18\u9332\u3001\u6e2c\u5b9a\u3001\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3055\u308c\u3001\u9867\u5ba2\u306e\u4fe1\u983c\u3068\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/contenu.nyc3.cdn.digitaloceanspaces.com\/journalist\/d46fc507-928c-4547-93db-688386d13713\/thumbnail.jpeg\" alt=\"\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306bCRM\u3092\u4f7f\u7528\u3057\u3066\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u3092\u8ffd\u8de1\u3059\u308b\u4e2d\u5c0f\u4f01\u696d\u306e\u30aa\u30fc\u30ca\u30fc\"><\/p>\n<h2>\ub9ac\ub354\uc758 \uc2dc\uc791 \ubc29\ubc95<\/h2>\n<p>\ub9ac\ub354\ub294 \uc131\uc7a5\ud558\ub294 \uae30\uc5c5\uc744 \uc704\ud55c \ube0c\ub79c\ub4dc \ud30c\uc6cc \ub9c8\ucf00\ud305 CRM\uc5d0 \ub300\ud55c \uba85\ud655\uc131, \ud6a8\uc728\uc131, \uc758\ubbf8\uc131\uc744 \ub354\ud558\uc5ec \ud504\ub85c\ud398\uc154\ub110\uacfc \uc911\uc18c\uae30\uc5c5\uc774 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uace0\uac1d \uad00\uacc4\ub97c \uac15\ud654\ud558\ub294 \ub370 \ud544\uc694\ud55c \ud234\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub9ac\ub354\uac00 \ube0c\ub79c\ub4dc \uc8fc\ub3c4\uc758 \uc131\uc7a5\uc744 \uc5b4\ub5bb\uac8c \ucd94\uc9c4\ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<a href=\"https:\/\/leader.net\/ko\/\" rel=\"noopener noreferrer\" target=\"_blank\">\ub9ac\ub354\uc758 \uacf5\uc2dd \uc6f9 \uc0ac\uc774\ud2b8<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/leader.net\/ko\/\" rel=\"noopener noreferrer\" target=\"_blank\">30\uc77c\uac04 \ubb34\ub8cc \uccb4\ud5d8 \uc2dc\uc791\ud558\uae30<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u76ee\u6b21 \u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30d1\u30d1\u30e1\u30f3\u30c8CRM\u304c\u91cd\u8981\u306a\u306a\u7406\u7531 \ub9ac\ub354 CRM\u304c\u56fd\u969b\u7acb\u3064\u7406\u7531 \u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30d1\u30e1\u30f3\u30c8CRM\u306b\u95a2\u3059\u308b\u56de\u7b54 \ub9ac\ub354\uc758\u59cb\u3081\u65b9 \u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30d1\u30e1\u30f3\u30c8CRM\u304c\u91cd\u8981\u306a\u7406\u7531 \u30d6\u30e9\u30f3\u30c9\u30a8\u30f3\u30d1\u30ef\u30fc\u30e1\u30f3\u30c8CRM\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3001\u30c1\u30fc\u30e0\u306e\u884c\u52d5\u3001\u30d6\u30e9\u30f3\u30c9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3059\u3079\u3066\u5358\u4e00\u306e\u76f4\u611f\u7684\u306a\u30b7\u30b9\u30c6\u30e0\u306b\u7d71\u5408\u3059\u308b\u305f\u3081\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u3084\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u306e\u3042\u3089\u3086\u308b\u5074\u9762\u3092\u6574\u7406\u3055\u308c\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u72b6\u614b\u306b\u4fdd\u3064\u3053\u3068\u3067\u3001\u7d71\u4e00\u3055\u308c\u305f\u524d\u9762\u3092\u63d0\u793a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u3042\u3089\u3086\u308b\u3084\u308a\u53d6\u308a\u3092\u30a4\u30f3\u30d1\u30af\u30c8\u304c\u3042\u308a\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u3067\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 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CRM\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694? CRM\uc740 \uace0\uac1d\uad00\uacc4\uad00\ub9ac\uc2dc\uc2a4\ud15c\uc744 \ud65c\uc6a9\ud558\uc5ec \uace0\uac1d\uacfc\uc758 \uc811\uc810\uc5d0\uc11c \uae30\uc5c5\uc758 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\ub97c \uac15\ud654, \ud22c\uc601\ud558\ub294 \uac83\uc744 \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc911\uc18c\uae30\uc5c5\uc740 \ube0c\ub79c\ub4dc\ud654 \ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uace0, \ube0c\ub79c\ub4dc \uad00\ub828 \uc774\ubca4\ud2b8\ub97c \ucd94\uc801\ud558\uc5ec \ud300 \uc804\uccb4\uac00 \ube0c\ub79c\ub4dc\uc758 \uba54\uc2dc\uc9c0\uc640 \uac00\uce58\uad00\uc5d0 \ubd80\ud569\ud558\ub294 \uac83\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.2. 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